THE FRAME Conference (formerly the WDMA Technical and Manufacturing Conference) this year reflects a broader shift underway in the window, door, and skylight manufacturing industry. The forces shaping the business—policy, performance expectations, and operational complexity—are no longer isolated. They are converging. And the programming has been designed to meet that moment.

The agenda brings together a mix of perspectives that span leadership, technical expertise, and real-world application. Sessions focused on regulatory developments—such as evolving state and federal policy and energy code requirements—anchor the program in the realities companies are actively navigating. These are not distant issues; they are already influencing product design, material selection, and compliance strategies.

All times are reflected in Central Standard Time. Please note that this schedule is tentative

 

Schedule for Tuesday, June 29

7:00am - 5:00pm

Registration

Denmark Commons

7:00am - 8:30am

Breakfast (Committee Members Only)

Scandinavian Ballroom 4

8:30am - 10:30am

Architectural Door Codes & Standards Committee

Scandinavian Ballroom 1&2

8:30am - 10:30am

Material Supplier & Technology Committee

Scandinavian Ballroom 3

10:30am -12:00pm

National Architectural Door Council

Scandinavian Ballroom 1&2

10:30am -12:00pm

Hallmark Certification Committee

Scandinavian Ballroom 3

12:00pm - 1:00pm

Lunch (Committee Members Only)

Scandinavian Ballroom 4

1:00pm - 3:00pm

Exterior Products Standards Committee

Scandinavian Ballroom 3

3:00pm - 4:00pm

Technical Committee

Scandinavian Ballroom 3

4:00pm - 6:00pm

Networking event

Norway Ballroom

 

VIBE120 is a fast-paced networking experience designed to help conference attendees make meaningful industry connections in a fun, structured format. During this interactive session, participants will sit in two rows of chairs facing each other, creating pairs of attendees ready to connect. Each pair will have 120 seconds to introduce themselves, share their professional story, discuss their work, or reconnect with colleagues they may already know.

 

After each two-minute conversation, one row rotates—allowing participants to meet someone new. Over the course of the session, attendees will connect with approximately 30 fellow professionals in one hour, dramatically expanding their network in a short amount of time. The result is a high-energy, highly engaging networking session that helps attendees build relationships, exchange ideas, and strengthen their professional community.

6:00pm - 8:00pm

Welcome Reception

Dayton’s Project Rooftop

Schedule for Wednesday, July 1

7:00am - 5:00pm

Registration

Denmark Commons

7:00am - 8:00am

Networking Breakfast with Exhibitors

Scandinavian Ballroom 4

Ensure that you are running on full cylinders! Continental Breakfast is a chance for attendees to fill up on coffee, grab some food, talk with exhibitors, and network with each other.

8:00am - 9:30am

Building Teams That Win

Scandinavian Ballroom 3

Dave Christian, Cardinal

 

What does it take to turn a group of talented individuals into a high-performing team capable of delivering under pressure? Drawing on the leadership lessons of the 1980 U.S. Olympic hockey team—one of the most iconic examples of teamwork and performance—this keynote explores how alignment, trust, and accountability transform potential into results.

9:30am - 10:30am

Extended Producer Responsibility - Where are We Now!?!

Scandinavian Ballroom 3

Andy Hackman, Serlin Haley

 

Learn more about where packaging extended producer responsibility (EPR) requirements are at the state level now, and where they might be headed in the future. Developments in EPR World are changing from week-to-week and this session will give you a up-to-date view of what is going on in this important policy space.

9:30am - 10:30am

Update on the Canadian Fenestration Market: Regulations, Codes, and What's Changing

Scandinavian Ballroom 1&2

Adrian Edge, Fen Can

 

This presentation provides a strategic overview of the evolving Canadian fenestration landscape and its implications for North American manufacturers, covering key updates in NBC 2025, NAFS 22 adoption, and expanding federal regulatory requirements such as PFAS reporting and labelling programs. It also examines growing supply chain pressures - including tariffs and reliance on imported float glass - alongside industry-led initiatives focused on durability, environmental data, and label confidence.

10:30am - 11:00am

Networking Coffee Break

Denmark Commons

Ensure that you are running on full cylinders! This break is a chance for attendees to fill up on coffee, grab some food, talk with exhibitors, and network with each other

11:00am - 12:00pm

From Compliance to Competitive Advantage: Reframing Sustainability for the Window & Door Industry

Scandinavian Ballroom 3

George Bandy, Andersen

 

Sustainability in the window and door industry is shifting from a compliance requirement to a business strategy that drives innovation, efficiency, and growth. This session will show how leading manufacturers are integrating sustainability across operations, product design, supply chains, and customer engagement, and how efforts such as waste reduction, energy efficiency, responsible sourcing, and product transparency create measurable business value. Attendees will leave with practical ideas for building more resilient, competitive businesses.

12:00pm - 1:00pm

Networking Lunch with Exhibitors

Scandinavian Ballroom 4

Ensure that you are running on full cylinders! Lunch is a chance for attendees to fill up on coffee, grab some food, talk with exhibitors, and network with each other.

1:00pm - 2:30pm

From Product Data to Market Intelligence: How AI-Driven Insights Bridge the Gap Between Technical and Commercial Teams

Scandinavian Ballroom 3

Vardhan Mehta, Acelab USA

 

Building professionals generate valuable data as they search, compare, and specify products on AI-powered platforms, revealing demand trends, key performance drivers, and market gaps. This session explores how manufacturers can use those insights to connect product development, sales, and marketing teams around real-time market needs. Drawing on data from 19,000+ architecture and design firms, Vardhan Mehta of Acelab will show how fenestration manufacturers can turn product data into market intelligence that supports innovation, positioning, and sales strategy.

2:30pm - 3:30pm

Turning Risk into Resilience: Best Practices for Sustainable Supply Chains Amid Trade Disruption

Scandinavian Ballroom 3

Dr. Kigshuk Sinha, University of Minnesota

 

In a time of trade disruption and economic uncertainty, resilient and sustainable supply chains are a strategic priority. In this session, Dr. Kingshuk Sinha will share practical approaches for balancing cost, sustainability, and risk; strengthening supplier networks; and improving visibility across complex supply chains. Attendees will gain actionable insights for managing tariffs, regulatory change, and market volatility while aligning procurement, operations, and strategy for long-term resilience.

2:30pm - 3:30pm

Emergency Escape & Rescue: A Brief History of Fire Safety

Scandinavian Ballroom 1&2

Mike Fischer, Mighton

 

Fire safety officials in North America have long recognized the role that fenestration products can play in providing a means of escape for building occupants, or rescue by first responders, during fires and other emergencies. This session will provide a look back at the code requirements for emergency escape and rescue openings (EERO) and a look at what's ahead on the building code- and public safety- fronts.

3:30pm - 4:00pm

Networking Coffee Break

Ensure that you are running on full cylinders! This break is a chance for attendees to fill up on coffee, grab some food, talk with exhibitors, and network with each other

4:00pm - 5:30pm

Reducing Innovation Risk: What VIG and Real-World Performance Are Teaching Us

Scandinavian Ballroom 3

Rob Tenent, NREL

 

Vacuum insulating glass (VIG) is advancing fenestration performance while introducing new design considerations. This presentation will share recent modeling and laboratory testing that examine VIG’s mechanical and thermal behavior under realistic operating conditions, with a focus on how system design, geometry, and boundary conditions affect performance. Attendees will gain insight into how installed conditions can differ from laboratory assumptions and what that means for evaluating real-world system behavior.

5:30pm - 8:00pm

Networking Reception & Supplier Appreciation Dinner

Scandinavian Ballroom 4

Join us for an evening of networking and celebration. Start with a cocktail hour to connect with fellow attendees, then enjoy the Supplier Appreciation Dinner as we recognize the industry partners who help drive our success.

Schedule for Thursday, July 2

7:00am - 11:00am

Registration

Denmark Commons

7:00am - 8:00am

Networking Breakfast with Exhibitors

Scandinavian Ballroom 4

Ensure that you are running on full cylinders! Continental Breakfast is a chance for attendees to fill up on coffee, grab some food, talk with exhibitors, and network with each other.

8:00am - 9:00am

NAFS 2026: An Overview on the Updates and Changes to the North American Fenestration Standard

Scandinavian Ballroom 3

Cesar Lujan, WDMA and Brad Fevold, Marvin

 

This session previews key updates in the 2026 North American Fenestration Standard (NAFS) and what they mean for the design, testing, and specification of windows, doors, and skylights. Attendees will learn how performance requirements and testing protocols are evolving with changing codes, climate considerations, and industry practices, and what those changes mean for compliance and decision-making across North America.

8:00am - 9:00am

When Windows and Doors Matter: How the 2025 NGBS Changes What Builders Specify

Scandinavian Ballroom 1&2

Michelle Foster, Home Innovation

 

The 2025 NGBS does not change the building science behind fenestration, but it does change how often windows and doors become the lever that improves real performance outcomes. This session explains how NGBS differs from code, what the 2025 update means for window, door, and skylight manufacturers, and when fenestration upgrades actually influence certification, comfort, moisture risk, and equipment performance. Attendees will leave with practical takeaways for how builders and developers make specification decisions in a tiered, third-party verified program.

9:00-9:30am

Networking Coffee Break

Ensure that you are running on full cylinders! This break is a chance for attendees to fill up on coffee, grab some food, talk with exhibitors, and network with each other

9:30am - 10:30am

The Code Ahead: 2027 Updates and State Adoption

Scandinavian Ballroom 3

Craig Drumheller, WDMA

 

The 2027 code cycle brings key updates to building and energy codes that will affect design, construction, compliance, and enforcement nationwide. This session highlights the most important changes in the 2027 International Codes, especially those affecting the building envelope, energy performance, and residential and commercial construction. Attendees will leave with a practical understanding of the 2027 codes and the realities of adoption to support planning, advocacy, and implementation.

9:30am - 10:30am

Lions, Tigers and Field Tests...Oh My!

Scandinavian Ballroom 1&2

Chip Gentry, Quaker Windows

 

Through nearly 3 decades of litigation experience in the fenestration industry, field tests continue to plague us by focusing on ASTM E1105 (AAMA 501/502/503) which is and was intended to be used for quality control and performance tests within 6 months of installation. Yet the misused standard fails to account for ACTUAL weather and geographic realities for any particular project during a given time. ASTM E2128 (AAMA 511) is a holistic investigative standard allowing and requiring expert judgment yet relying on accurate facts and realities of what a project has experienced. ASTM E1105 should not be admissible into evidence under the appropriate judicial standard and this presentation sets the foundation for a sea change event in our industry to help stop abusive and inappropriate testing standards being used as a witch hunt.

10:30am - 12:00pm

The 2025 WDMA Market Study: Results and Analysis

Scandinavian Ballroom 3

Grant Farnsworth, President, The Farnsworth Group

 

Join the Farnsworth Group for this enlightening session, as Grant reviews the findings of the 2025 WDMA US Market Study. Attendees will learn how the industry has been tracking over the past three years, where we are in the current economy, and what to expect in the near future. Along with reviewing shipments and forecasting, Farnsworth will breakdown the 2024 shipped units data from the national level to the regional levels and dig into the granular information on housing stock, new projects, and the trends affecting the residential, non–residential, and remodeling markets, which continue to fuel the window, door and industry.

12:00pm - 2:30pm

WDMA Board of Directors Meeting

Norway Ballroom

(invite–only)